WEBSITES

More than any other medium, the website is usually the key public persona for any organization or commercial endeavor. I've created site content for a range of clients -- from private enterprise to public nonprofits. Here are just three examples.

​Client:  UC Berkeley
Project:  New website for College of Engineering
My Work:  Several years ago, I was the primary writer for Berkeley Engineering's complete overhaul of its website, which totaled about 65 pages (at last count). My greatest challenge was to process highly technical and academic language, then recast it for a variety of audiences -- from potential students and parents to faculty, researchers, and industry leaders. Recently I've helped them update the site with fresh information and new pages.


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​Client:  Bohemian Highway Travel Co.
Project:  Content for new website  
My Work:  I was excited to work with this new company targeting wine-country tours to adventurous Millennials. The voice is young, irreverent, and fresh, and I think it works nicely with the beautiful photography.
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​Client:  Stagecoach Vineyard
Project:  New website
My work:  I worked closely with the client and a great design team to create this website from scratch -- interviewing principals, walking the vineyard, and writing each page like a short story.