NEWSLETTERS
Client: The Koret Foundation Project: The Koret Report My work: Partnering with an outside designer, I created this eight-page, tabloid-style newsletter from scratch for the Koret Foundation. The engaging copy and heavy use of photos enabled the foundation to tell stories about its grantees in more depth. Each issue featured a specific giving area such as youth programs or museums. |
Client: Department of Molecular & Cell Biology UC Berkeley Project: MCB Transcript My work: I write and edit this eight-page, quarterly newsletter for faculty, alumni, and students. It involves translating highly scientific research language into engaging copy for a broad audience, as well as crafting updates on the department's activities and faculty/student achievements. Client: Graduate Division, UC Berkeley Project: GradNews Newsletter My work: I'm a regular writer for the division's monthly newsletter, distributed to the university's nearly 11,000 graduate students. The stories allow me to learn about the next generation of brilliant researchers and educators from across the entire campus. Client: Berkeley Engineering
UC Berkeley Project: BEar News My work: As an in-house marketing writer for the College of Engineering, I edited and created all content for this quarterly digital alumni newsletter. The aim was to build engagement among alumni and current students, and the open and click rates increased exponentially with each issue. |