PRINT ADVERTISING
Client: College of Engineering, UC Berkeley Project: Donor ads My work: I wrote these two ads for the back cover of Berkeley Engineer magazine to attract private philanthropy. One focused on the annual fund, which helped to supply materials for remote teaching during the COVID pandemic. The other introduced potential donors to the advantages of creating an endowed chair for faculty. Client: The Koret Foundation Project: Two ad campaigns My work: I contracted with a creative agency to help develop a new look and concept for the Koret Foundation’s print ads. We launched two campaigns. The first, which focused on Koret’s own funding strategies, employed a series of related headlines to demonstrate the foundation’s impact in the community. The second, which promoted Koret’s Jewish Peoplehood Initiative with its sister Foundation, Taube Philanthropies, featured photos of local Jewish thought-leaders accompanied by their quotes. We deliberately co-branded the two campaigns to reinforce Koret’s messaging. 
Client: Blue Diamond Almonds, KenCreative Project: Monthly trade ad campaign My work: I worked with a creative agency to develop a year-long, monthly campaign that promotes Blue Diamond’s Global Ingredients Division to the food manufacturing trade. The ads are showcased in a four-page “wrap” of Food & Wine magazine, a special edition that is shipped to potential clients. Each month highlights an aspect of almonds as a value-adding ingredient. 
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