BLOGGING
For many organizations, the blog is the new newsletter --
only it's much more powerful. A blog is a great way to create
relevant content for your audience and drive traffic to your
website. It can also position your brand as an industry leader
and develop better relationships with your customers.
Your website’s blog can even be the foundation for all your
social media platforms.
For many organizations, the blog is the new newsletter --
only it's much more powerful. A blog is a great way to create
relevant content for your audience and drive traffic to your
website. It can also position your brand as an industry leader
and develop better relationships with your customers.
Your website’s blog can even be the foundation for all your
social media platforms.
Client: Visit Napa Valley
Project: VNV website blog
My work: I write a twice-weekly blog on non-wine related activities in the Napa Valley. VNV is one of the first sites people check when planning a trip to the Wine Country, and my job is to give them ideas on new ways to experience the area – from family-focused fun to romantic getaways.
Client: Haas Business School, UC Berkeley
Project: Haas Achieves blog
My work: I regularly write posts of all lengths for Berkeley-Haas's blog targeted at students and alumni. Topics range from how to choose an MBA program to scholarships to the long-term benefits of a Haas degree.