ONLINE CONTENT

Whether it’s blogging, newsletters, or social media commentary, the online publishing landscape demands versatility of format and voice, solid researching skills, and an intriguing point of view. 

Clients: Informatica, Tendo Communications
Project: Series of articles for “Potential at Work”    e-zine

My Work:  Working closely with an editor at Tendo, I researched, interviewed experts, and wrote original copy for a series of thought-leadership pieces for Informatica’s new online magazine. The challenge was not only writing for deeply technical experts, but also for an equally technical audience, all of whom knew much more about the subject of data integration than I did.

Client: Haas School of Business, UC Berkeley
Project: Articles for Haas Newsroom
My Work:  I frequently write articles for Haas's website, often focusing on student, faculty, and alumni stories. It's a great way to strengthen connections to both internal and external audiences.

Client: College of Engineering, UC Berkeley
Project: Articles for Berkeley Engineering Online Magazine
My Work:  I also write articles for the Berkeley Engineering website, most of which feature profiles or Q&A's with students, faculty, and alumni. Interviewing is one of my strengths -- I love getting deep into people's stories.

Client: Berkeley Law, UC Berkeley
Project: Articles for Berkeley Law Online Magazine
My Work:  UC Berkeley's Law School is another client for whom I write online feature stories. It's another example of how I can take highly technical information and translate it into a relatable story for the non-technical reader.