Clients: Lenovo Computers, Cibo Studios
Project: Digital ad campaign
My work: I contracted with a digital agency to create the online campaign for Lenovo’s new line of touch-and-type computers. The challenge was to reach two demographics: “touch natives” (aged 18 to 24, who instinctively use touchscreen devices) and “touch learners” (aged 35+, who are still used to a keyboard). We created the graphics in HTML 5 with “hot spots” to illustrate particular features.